CLIENT:

The USA’s largest owner of commercial office space

OBJECTIVE:

To create the nation’s premier commercial broker recognition program.

FORMAT:

Four days and three nights of ultimate luxury for brokers and their spouse or guest.

HOTELS:

• The Boulders Resort and Golden Door Spa; Enchantment, AZ (buyout)
• Bacara Resort and Spa; Santa Barbara, CA
• Four Seasons Resort; Punta Mita, Mexico (buyout)
• The Lodge at Pebble Beach & Casa Palmero; Pebble Beach, CA (buyout)

RESULTS:

The relationship between the brokers and host was so enhanced it resulted in a more “broker-friendly” perception of the host (a primary objective), and their office buildings became top of mind as options for future tenants.

SERVICES PROVIDED:

• Site and supplier selection and contract negotiations
• On-line registration system
• Attendee communications
• Activity selection, registration and oversight
• Hospitality staff
• Speaker arrangements
• Celebrity entertainment selection and production oversight (Sheryl Crow, B-52s, Los Lobos)
• Security arrangements
• Ground transportation
• Gift selection and packaging
• Evening events (concept development and implementation)
• Food & beverage recommendations
• Planning budgets and final cost reconciliation