CLIENT:

A New York-based publisher

OBJECTIVE:

To introduce a burgeoning trade publication and its staff to the Chicago market.

FORMAT:

A sophisticated cocktail party (with delicious foods and super-premium cocktails) was held at a convenient location (to encourage attendance by top executives in the industry). Extraordinary service was provided to these high-level business executives including complimentary valet parking, no-wait coat check and a wait staff with a ratio of one for each ten guests.

LOCATION:

A hip, new restaurant in Chicago located near the financial district was bought out for the evening for this group's exclusive use.

RESULTS:

Industry leaders were entertained in high style. The magazine's editorial staff had the opportunity to meet the leaders one-on-one. And the magazine's sales staff met their future clients in a fertile setting.

SERVICES PROVIDED:

• Event concept development
• Site and supplier selection and contract negotiations
• Food and beverage recommendations
• Decoration recommendations
• Gift presentation
• Invitation format and copy recommendations
• Planning budget and final cost reconciliation