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CLIENT: | An international commercial real estate services firm |
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OBJECTIVE: | To strengthen relationships with and enhance host's image among important clients and prospects. |
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FORMAT: | A yacht race aboard two of the original, 130-foot, J-Class, America's Cup challengers: Sir Thomas Lipton's Shamrock and Sir T.O.M. Sopwith's Endeavour. The two-day event included:
- Welcome reception and gourmet dinner at the hotel
- Half day business meeting
- Half day yacht race
- Awards dinner at the International Yacht Restoration School
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LOCATION: | Newport, Rhode Island |
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HOTEL: | A "mansion house hotel" in the heart of historic Newport, Rhode Island, was bought out for the duration of the program. |
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RESULTS: | Host's image was clearly enhanced. Several pieces of new business were secured. Important client relationships were formed. |
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SERVICES PROVIDED: |
- Site and supplier selection and contract negotiations
- Event name and logo development
- Invitation letters and guest's information kits
- Entertainment brokerage
- Arrangements for yacht charters
- Ground transportation
- Welcome gifts, award selection and production
- Food and beverage recommendations
- Business presentation consulting and audio-visual arrangements
- Planning budget and final cost reconciliation
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